When DC Comics wanted to take the pop culture classic MAD Magazine and bring it into the digital age, they wanted to make sure it kept all the same fun that fans had come to expect. I led the creative on the pitch and subsequently the actual creative design on how the digital version of the magazine would allow fans to interact with this new digital version of the magazine.
It was important the technology didn’t interfere with the fun of the physical magazine. Instead, we used the technology and the platform to enhance the satirical magazine and give fans the classic interactions that they had grown to love, like the back cover page fold in and new interactions that could only be possible the way we created them in the app.
- Alan Hellard – Creative Director
- Ryan Pennington – Account and Project Lead
- Hideo Igawa – Art Director